Synthetic Harmony

The brief for this project was flexible with the exception of it requiring the use of Artificial Intelligence (AI). Synthetic Harmony Beats by Dre leverages cutting-edge AI technology to revolutionize the creation of 3D animations for its iconic brand. This conceptual exploration aims to seamlessly integrate artificial intelligence into the creative process, delivering visually stunning and emotionally resonant animations that reflect the brand's commitment to innovation, style, and unparalleled sound experiences.

Process

Storyboards

While making utilizing Runway I experimented with various pieces of footage to get many interesting results. As time went on, Shot 6 was replaced for a shot that I felt fit the design better.

Explainer Video

The client asked for a Video explaining how I made this piece I also put it down below!