Design Challenge
In this project, students are presented with the unique challenge of using the assets provided by Nickelodeon to create NEW IDs for the KCA2020 Campaign. This opportunity involves working with professional-grade assets exclusively provided to Ringling College.
Selected Design- Neon Graffiti Street Scene
Concept: A back alley scene with photo realistic street art, with Kids' Choice Awards characters and symbols in neon graffiti style, glowing on the brick walls.
Details: Puddles reflect the neon colors, and the walls are tagged with hyper-realistic spray paint effects, capturing a fun, slightly edgy urban vibe.
Effects: Render realistic textures for bricks, spray paint, and neon reflections in puddles, with HDR lighting and slight rain mist for ambiance.
1st Pass
2nd Pass
Technical Execution
Experimenting with various techniques, and given the time with I had with this project I wanted to explore a different approach.
I rendered several scenes in Unreal engine 5.4 and composited chance into all of these scenes using NukeX to it feel like he was in the city.
Then I would put them all together with transitions in After effects.
Unreal Engine 5.4
Utilizing the “City Sample” alot of the assets from the epic games marketplace to create a city that feels fully immersive so I had the freedom to control the environment chance was in and could explore the best possible place for him.
Before CC in NukeX
After CC in NukeX
2. NukeX
After exporting R3D footage of chance the rapper into a pre rendered version, allowed more opportunities to use it in nuke without wearing the software down. After importing it into nuke, the nickelodeon assets would be composited on top utilizing several merge nodes.
(An example of an Unused shot)
Step 1 Take R3D Footage provided by Nickelodeon and composite it in NukeX
Step 2. Key the footage in NukeX
Step 3. Composite in unreal engine 5.4’s background with NukeX compositing other various nickelodeon Assets
Some more Behind the scenes
3. Cinema4D
The Logo animation and the shots that were not completed in Unreal engine were done in Cinema4D. It allowed detailed specific scenes as opposed to having a whole environment. The logo animation was made by me.
Breakdown
Video showcasing the breakdown of shot 1
C4D import into NukeX with composited Nickelodeon Assets
4. After Effects
The Logo animation and the shots that were not completed in Unreal engine were done in Cinema4D. It allowed detailed specific scenes as opposed to having a whole environment. The logo animation was made by me.
Learning and outcomes
This project provided me with the opportunity to explore various alternatives to create a desirable product. However I had to stay within creative constraints with nickelodeon. I learned how important it was to communicate early on to ensure that this project was within creative restrictions while still taking the time to explore options within those boundaries to create the most desirable product.
