Abstract Title Sequence “Audi”

An Abstract title sequence that manipulates light to showcase the power and visual beauty of Audi. I was tasked with capturing video that is received by audience as "abstract"—in that it clearly references a  Moral , mood, attitude, or emotion.

Process

Originally this story was two stories one being entirely about the cars and the other being about light here are the original storyboards intended before the client asked for them to be combined

Cars storyboard

Light storyboard

Storyboards

Animatics

Cars

Light

Color Correction

Blue was chosen to represent a “Contemplative mood” the colors in all of the shots take heavy inspiration from the colors in the dream world from “Black Panther”(2018) and Many scenes from “Avatar”(2009)

Raw

Color Graded